Is it possible to use ejabberd with MUC and search peoples conversations and display by hashtag or conversation topic

So I want to create a chat room where general discussion is taking place and people may hashtag what they are taking about. eg someone may say I like #soccer.

Then if someone comes to chat room and only is interested in talking to people who are chatting about soccer they would search for #soccer and the chat screen only shows people who have this hashtag or similar in it and filters out the rest.

Is this possible with ejabberd ? Any tips ?

Thanks.

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